A social media presence is vital for any business, and even more so if you are a startup. Creating relevant profiles in line with your business model will allow you to reach out and interact with your customer base. In today’s day and age, many people gather much of their information from social media sites. It is important to optimize social media sites and constantly update them to get the most bang for your buck.


Which Profiles?

There are hundreds of social media profiles to choose from when creating a marketing strategy. Some profiles are specifically tailored to niche markets, and others can be used towards a general market. One tip to keep in mind is that it is better to have fewer profiles that are fully optimized than to have many profiles with poor optimization. Create the “big-hitter” social media profiles like Facebook, Twitter, and Instagram. These three profiles are a great starting point and will leave you with a lot of work between them.

Track Your Effectiveness

You can be posting quality content and interacting with your audience as much as possible, but it will not mean anything if you aren’t getting your audience engaged. Most social profiles will have a section where you can see what kind of engagement your posts are receiving. This information is invaluable when analyzing your strategy and making adjustments going forward. Consider this data and take steps to improve your engagements with your audience. Allocate trial periods for different marketing strategies, then, go back to the drawing board to implement improved strategies.


Paid Promotions

Facebook and Twitter are two profiles that offer promotional posts for their users. This could help you attract attention from your audience and get people interacting with your brand. If you have a budget for social media marketing, consider paid promotions on your profiles.


Say you have a decent following on a profile like Twitter. You can cross-promote your other profiles like Facebook, to get your audience engaging in your various social media profiles. You can cross-promote through creating posts about your other profiles or linking them out to your more popular profile. Cross-promoting is a great way to gain organic engagement on your other profiles.

Social media is a great tool for startups and can be even more beneficial if there is a budget for your social media marketing.